8 key areas in which managers should set management system objectives are:
- MARKET STANDING: Management should set objectives indicating where it would like to be in relation to its competitors.
- INNOVATION: Management should set objectives outlining its commitment to the development of new methods of operation.
- PRODUCTIVITY: Management should set objectives outlining the target levels of production.
- PHYSICAL & FINANCIAL RESOURCES: Management should set objectives regarding the use, acquisition, and maintainence of capital and monetary resources.
- PROFITABILITY: Management should set objectives that specify the profit the company would like to generate.
- MANAGERIAL PERFORMANCE & DEVELOPMENT: Management should set objectives that specify rates of worker productivity as well as desirable attitudes for workers to possess.
- WORKER PERFORMANCE & ATTITUDE: Management should sset objectives that specify rates of worker productivity as well as desriable attitudes for workers to possess.
- PUBLIC RESPONSIBILITY: Management should set objectives that indicate the company's responsibilities to its customers and socity and the extent to which the company intends to live up to those responsibilities.
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